WeMarch Mobile App for Activism

2020 exposed many of our societal issues and flaws. It separated people through social distancing but it also brought people together around social justice.

User Research | Getting to Know the Users

I started by conducting both user surveys and user interviews. My user survey was completed by over 20 participants from all over the world. The survey asked them questions about their willingness to participate in grassroots events, their current and preferred ways to participate in grassroots events as well as issues they are the most passionate about. It also asked questions about the applications they use (if any), and their preferences and usage of these apps as well as their pain points.

Competitive Analysis | Market Scope

In order to understand the strengths and weaknesses of other apps that users listed as well as find the market opportunity for my mobile application, I conducted a competitive analysis of Facebook and NextDoor application.

User Personas | Held Accountable by Users

My research uncovered very helpful information about the current market and potential users. I used this information to create personas that would portray the different types of users that emerged from my research.

User Personas for WeMarch mobile app

User Stories & Flows | Held Accountable by Users

The research I conducted helped me gain a better understanding of my users and of which features of are of highest priority. Keeping these personas in mind, I compiled a list of user stories for new users, returning users, and administrative users to reach the minimum viable product .I used the user stories to develop user flows to map out the highest priority user stories. Creating the user flows helped me think critically about the most intuitive paths that users would take to accomplish each task.

Wireframes | Paper to Digital

I used the more in-depth understanding of my application from the creation of my user flows to start sketching out the interface as well as create low fidelity wireframes. I incorporated the highest priority features in my wireframes.

Visual Design | Concepts and Identity

Now that I had a better understanding of the purpose, flow, and layout of my application, I began working on the vibe and feel. I started with one of my favorite visual design inspiration tactics: a moodboard.

This moodboard helped me better understand the direction of my design concepts.

Logo | The Brand

I used sketching and preference testing to design and decide upon a logo for WeMarch. In the end, a classic symbol met an empowering color that also emphasized the urgency of the movement.

Concept | Color Palettes & Typography


During this design process, I set out to create the visual design for a mobile application more effectively informs the public about grassroots events that are happening in their area. The intent of WeMarch is to provide a platform where people can hear about grassroots events that are happening from trusted and legitimate groups and to provide a platform that will provide a comprehensive explanation of events happening in their area. I hope to continue getting feedback on this design and maybe even one day make it a reality. More though, I hope that we as a country find ways to fully embrace inclusivity, social justice, and environmental justice into our culture and make a better future for ourselves and the next generation. Thank you for reading about my design process.

Writing about issues in design and education.